Digital Content & Partnerships Manager

Le Thi Hien

TinyBackup · Freelance Remote Since Feb 2026

Le Thi Hien runs content and partnerships at TinyBackup. She joined in February 2026 and writes the guides, landing pages and comparisons across the site.

Her background is copywriting and AI research. She digs into how merchants actually lose and recover store data, checks it against what the other apps claim, and turns the messy reality into plain-English articles you can act on. She also runs the partner and co-marketing side, so the people TinyBackup works with show up in the work too.

SEO-focused blog articles, guides and landing pages
Competitor and customer research, AI-assisted and hands-on
Partnerships, agency relationships and co-marketing campaigns
Content calendars, performance and consistent brand voice

Articles by Le Thi Hien

AI & Sidekick

Shopify Sidekick can now talk to your apps

Ask one question, get answers from Judge.me, Avia, your email tool and more, plus the one thing to set up first.

Jun 20, 2026 10 min

Comparisons

Best Shopify backup apps in 2026

An honest, side-by-side look at the leading backup tools for Shopify, with a matcher and real recovery proof.

Jun 3, 2026 11 min

Backup Fundamentals

Does Shopify back up your store? The honest answer

What Shopify protects, what’s yours to recover, and how to back up your store the right way.

Jun 2, 2026 6 min

AI & Sidekick

Shopify Sidekick changed your store - can you undo it?

What an AI assistant can change, what’s reversible, what isn’t, and how to get your store back.

Jun 2, 2026 7 min

Recovery Guides

How to restore a deleted Shopify product

Shopify has no recycle bin. Your real recovery paths, from a backup, a CSV export, or rebuilding, step by step.

Jun 2, 2026 6 min

Theme Recovery

How to back up your Shopify theme before an update

How to duplicate and download your theme, what a theme copy misses, and how to roll back a broken edit.

Jun 2, 2026 5 min

Protect your store while you read

The best time to set up backups is before you need them. Join 3,000+ Shopify merchants protecting their stores in minutes.

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